Goal-getter by day, dream-chaser by night—always armed with a pen and a plan.
I'm Ambra Alexander
"I’m a stationery lover who once daydreamed about having my own bed to sleep in someday—now I’m mapping out the next big shift in my life from the comfort of a home that I own. Turning dreams into detailed roadmaps has been my secret to success. With a pen in one hand and coffee in the other, I’m all about creating plans that turn someday into today."
The Beginning
How a Pen and a Journal Changed Everything
Alexander Stationery was founded in 2024, but the brand has been in the making since 2005, when I was gifted a pen and a journal that would go on to change the trajectory of my life. Those simple tools became the foundation for my journey from dreaming to planning, and ultimately, to achieving. Today, Alexander Stationery embodies that same spirit, providing purpose-driven planning tools designed to help others transform their aspirations into reality, just as I did.
The Messy Middle
Navigating Life's Twists with Purpose and Persistence
My journey to founding Alexander Stationery has been anything but straightforward. From navigating the loss of two brothers, to living in a foreign country, and even pursuing law school only to realize it wasn’t my path, the road has been full of unexpected twists. There were times when I found myself sleeping on my sister's couch, unemployed for months, and questioning my next steps. But through it all, planners and journals provided me with a sense of control and direction. This winding path is what inspired the creation of Alexander Stationery—products designed to help others take control of their own journeys, no matter how messy the middle might be.
